Conversion optimization: The online marketing term simply explained
Conversion optimization is a common term in online marketing and can help you if you want to optimize your own website. In this practical tip, we explain what lies behind it.
Conversion optimization - a collective term from online marketing
If you run a website and want to make money from it, it is worth knowing what is meant by conversion optimization. The easiest way to explain the expression is using an online shop as an example.
- The term is easier to understand if you know another expression from marketing: the conversion rate, also known as the conversion rate.
- Not every visitor to your online shop is also a buyer. The ratio of the number of buyers to website visitors is called the conversion rate.
- To determine this, divide the number of buyers by the number of visitors. The higher the conversion rate, the better your business will run.
- The term conversion optimization summarizes all measures that serve to turn visitors of your website into buyers.
- There are several methods you can use for online marketing. In addition to a well-structured and search engine-optimized website, optimization of usability plays a major role.
- In the case of an online shop, the optimization of the shopping cart and the ordering process is a decisive measure, which also falls under the term conversion optimization.
- Another example of a conversion optimization is the adaptation of the website to mobile devices.
In our next practical tip, we'll explain what affiliate marketing is.