Data protection: Use Google Analytics legally - how it works

To ensure data protection at Google Analytics, you should note a few points. Read what is important in this practical tip.

Data protection with Google Analytics - so you are legally secure

• In order to be on the safe side when you use Google Analytics, you have to conclude a written contract with Google. You can download a corresponding sample here.
• You must also anonymize the collected IP addresses. Google has provided detailed instructions and the appropriate code on this page.
• You are obliged to offer a way to deactivate Google Analytics on your site. Google has also summarized all relevant information for this.
• When using Google Analytics, you are obliged to indicate this on your page. In the declaration, you must state exactly what is being stored and that your visitors have the option to deactivate it.
• You can find a suitable //www.datenschutzbeauftragter-info.de/|Datenschutzerklärung here.

Find out in the next practical tip how to use Google Analytics correctly.