General data protection regulation: what is it? Easily explained
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The new General Data Protection Regulation will enter into force on May 25, 2018. We show what exactly is behind it and what consequences this has for you.
General data protection regulation - that is behind it
- From May 25, 2018, companies will have to store their customers' data separately and should therefore ensure more privacy. A violation of the General Data Protection Regulation can result in a penalty of up to 20 million euros or up to four percent of annual sales.
- The customer's data may only be passed on if there is a written declaration of consent.
- In addition, data may only be passed on in the future if it is necessary for the fulfillment of the contract. For example, the delivery of the ordered goods in an online shop. Here the address details are passed on to DHL, DPD, GLS or UPS.
- The law allows the use of the data for advertising purposes only if a written declaration of consent is also available.
- In addition, all companies are meticulously prescribed which data, how, where and for how long is stored. How the whole thing should look in practice is currently not clear.
- Because this is quite extensive, there are information events for affected companies until May 25th.
- For customers of online shops, this means that they have to tick a few more when shopping and know: depending on the checkmark, the data can be passed on for advertising purposes.
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