Open and set up eBay shop - the best tips

If you run a business, you may find it worthwhile if you also open an eBay shop. Setting up the account is done quickly and with the second mainstay you can reach the online shopper in addition to your regular customers.

Open eBay shop: the requirements

In order to open an online shop on eBay, you have to meet certain conditions.

1. The most important requirement is that you have registered a trade. As a private person, you may not operate an online shop on eBay. EBay classifieds and auctions remain for your sales.
2. The second condition is relatively easy and quick to fulfill: In addition to the business license, you also need a PayPal account.
3. If you have both an eBay and a PayPal account, link the two together.

Link eBay to PayPal account

To connect the eBay account with the PayPal account, only a few steps are necessary.

1. First log in to your eBay account and then go to "My eBay".
2. Then select the "eBay account" tab and choose the "PayPal account".
3. In the section "Your PayPal account information" you only have to click on the "Link my PayPal account" button.

Set up the eBay shop

First of all, you should decide which shop model is suitable for you. You have the choice between basic, top and premium. The prices range between around 20 and 300 euros per month. After all the formalities have been completed, setting up your eBay shop is quick and easy. eBay provides you with some helpful tools for this.

• When you set up your eBay shop for the first time, you will find various design templates under "Set up shop quickly and easily". You can take over a design completely or make various modifications to give your shop a more individual touch.
• Make sure you take some time in advance, because the "Set up shop quickly and easily" function is only available once. Otherwise, first use the "Customize shop quickly and easily" function.
• With the "Customize shop quickly and easily" function, which you can find under "Manage my shop", you can make modifications to your shop design at any time. You will also find new designs there as soon as eBay offers them.
• Choose the fonts, graphics and colors that best suit your range under "Shop theme". You can choose a combination that is already finished or put together individual elements yourself.
• You can also use standard templates for the logo, but this is not really recommended. If you do not have your own logo, you should definitely spend a little time in advance on a meaningful and above all distinctive logo.
• If you have decided on a top or premium shop, the eBay shop banner is also available. You can find the tool in the "Marketing Tools" area under "Header". In addition to your logo and the name of your eBay shop, the banner also includes a marketing text that you can create individually for your different buyer groups. You can also offer your customers a newsletter via the banner as well as a link with which they can be integrated into your eBay shop list.

The presentation of your goods in the eBay shop

• In order to present your goods adequately, you should catalog them sensibly. Under "Shop Categories" you can create up to 300 categories and subcategories, whereby each category can consist of up to three levels.
• The order in which the prospective customers are shown your goods is specified in the "Article Sorting".
• You also make the decision whether your articles are presented in a "picture gallery" or in a "list view".
• Apart from that, you should of course always focus your articles with the help of appealing images.
• In order to control the interest in your special offers in a targeted manner, the "Promotion Boxes" are available.
• You can also create special special pages in your eBay shop to provide your customers with additional information.