Facebook Pixel: that's the reason
Related Videos: Ep. 2 - Your 6 Most Common Facebook Pixel Questions Answered (May 2024).
The Facebook Pixel is a tool that you can integrate for data analysis on your own website. In this practical tip you will find out exactly what is behind it and why one speaks of the term "pixel".
An important tool in online marketing: Facebook Pixel
The Facebook pixel is a so-called tracking pixel that can be placed on any website. The term pixel arises because the code of the tracking pixel creates a graphic that is displayed on the website. Most of the time, the graphics are only 1x1 pixels and transparent - ultimately not visible.
- The Facebook Pixel collects and analyzes data from users who access the respective website. This includes, for example, the IP address, the time spent on the page and a lot of other information.
- Advertising that is displayed on the page by Facebook can be optimized with this generated data. Since the Facebook Pixel tracks and evaluates the data of the users, advertising can be shown, for example, which appeals better to the target group.
- If the advertising is better tailored to the visitors of your website, this is also reflected in the behavior of the users. For example, there will be more purchases through Facebook ads. So you can ultimately make more money from advertising.
- Another area of application is so-called retargeting. This means contacting a user who previously visited a page and, for example, put products in a shopping cart. If the purchase was not completed on the page, but the process was tracked by the Facebook pixel, the respective user can later see new ads for the products from his shopping cart and may still be persuaded to buy.
- You install the Facebook Pixel using a snippet of code. Facebook itself provides extensive help with which you can set up the pixel.
- For many data protection experts, the Facebook pixel, like other tracking pixels, is a thorn in the side. However, it is legal as long as the users are sufficiently informed. So that you are legally on the safe side, you should always keep your data protection regulations up to date.
Facebook has long been more than a simple social network. For example, the Facebook Marketplace serves as a practical sales platform for people in the same region. You will find out exactly what is behind this in the next practical tip.