Facts about Aldi: That's why the discounter is so successful

Aldi is the most popular discounter for food in Germany. The large corporation, which originally started as a small supermarket, now has branches all over the world and is extremely successful. We use a few facts to show why this is the case.

Why is Aldi so successful? - The role as a pioneer

The small grocery store in Essen, from which Aldi later emerged, always sold its goods as usual. That meant until the 1940s: there were sales assistants who served customers in the shop.

• When the brothers Karl and Theo Albrecht took over the business in 1945, they soon developed a new concept that customers could use themselves in the shop.
• The freezers that are found in practically every supermarket today were originally developed by the Aldi brothers. These innovations in the sales concept have always attracted customers.

As the market leader, Aldi sets the prices

Aldi is the undisputed market leader among discounters in Germany.

• This goes hand in hand with an economic power that Aldi consistently exploits.
• Prices for basic foodstuffs such as milk or eggs are usually set by Aldi and then taken over by all competitors.
• Thanks to its great market power, Aldi can also impose better prices on its suppliers.

Savings measures for staff

Aldi is known for operating branches with as few staff as possible and thus saving costs.

• This means that employees always have several tasks - for example, if there is no customer at the checkout, the cashier leaves shelves or does other tasks.
• Aldi employees earn a wage that is customary in the industry or even more, but are also under more pressure.
• Statistics also show that Aldi employs an above-average number of trainees in day-to-day business. They actually earn much less and, despite their limited work experience, have to take on responsibility very quickly.

Simple range with low prices

The discounter Aldi is not exactly known for its extensive range.

• Nevertheless, there is a common opinion: At Aldi, customers can get all the products they need in everyday life - and at the lowest price.
• The quality does not fall by the wayside either.
• Due to the fact that Aldi is buying huge quantities from its suppliers, the variety of products is not quite as large, but the prices for it are all the lower.

Aldi is active worldwide and has a high recognition value

When you enter an Aldi branch in Australia, it looks little different than in this country.

• Because Aldi has also exported its successful concept to other countries and is making great profits.
• The structure of the branches is always similar and the focus is on good quality at the lowest prices.
• Aldi is now available in most EU countries and in addition to Australia in the USA.
• The name "Hofer" is used in Austria and Slovenia.

In the branches of Aldi Süd you can also withdraw cash free of charge when shopping. You will find the most important information in our next practical tip.