FritzBox: Remove branding - how it works

Most providers assign so-called branding to the FritzBox. Find out here how to remove it and use all the functions of the FritzBox.

Preparation: assign a fixed IP to Windows

Branding means that you can only access the functions of the FritzBox that your Internet provider unlocks for you. Most Internet providers prohibit you from removing the branding in the terms and conditions. In the worst case, you will not receive any updates, will have to pay a fee or will receive a new device. In many cases, however, the process is tacitly accepted so as not to annoy customers.

1. Before you get started, open the "Control Panel" on your PC.
2. Then switch to the "Network and Sharing Center".
3. Then click on "Change adapter settings" and right-click on your LAN adapter. Select "Properties".
4. Under "Internet Protocol Version 4 (TCP / IPv4)" click again on "Properties" and select "Use the following IP address".
5. Enter the IP address "192.168.178.2" there.
6. Save these changes and continue with the steps below.

Remove branding from the FritzBox - this is how you proceed

With the following steps you can quickly remove the FritzBox branding:

1. Disconnect the FritzBox from the power supply and open the start menu and the prompt on your PC.
2. Enter the command "FTP 192.168.178.1" here, but do not press "Enter" yet.
3. Now connect the FritzBox to the power again and wait until the power LED is the only one flashing.
4. Now switch back to the Run window and confirm with [Enter].
5. A new window opens and you will be asked for a user. Enter "adam2" here. This is also the password. Confirm with [Enter].
6. Wait until the command is fully loaded and you have received a response. This should be called "230 User adam2 successfully logged in".
7. To make changes in the system, enter the "debug bin" command and confirm with [Enter].
8. To remove the branding of the router, enter "quote SETENV firmware_version avm". Confirm this command with [Enter].
9. If this does not work, enter the following commands one after the other: "qoute GETENV provider", "quote UNSETENV provider", "quote SETENV firmware_version avm", "quote reboot".
10. After you have successfully executed the commands, you can exit the tool with "bye" and [Enter].
11. To load the original system onto the FritzBox, you must finally reset the FritzBox to the factory settings.
12. If the branding is still there, try again after the router reset.

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