Planned obsolescence: that's the reason
You have probably already fallen victim to planned obsolescence - even if you may not have heard the term before. We will explain what is behind it.
What does planned obsolescence mean?
- A deliberate reduction in the lifespan of products such as washing machines planned by the manufacturer is called "planned obsolescence.
- Understandably, the planned obsolescence is not made public by the manufacturer.
- Neither the term nor the idea is a recent invention. The American merchant Bernard London published the essay "Ending the Depression Through Planned Obsolescence" in 1932.
- The planned obsolescence is a product strategy that deliberately incorporates weak points into a product. The aim is that the product will break or can no longer be used in full. The customer is then forced to buy a new product, which in turn means sales for the industry.
- The planned obsolescence is unfortunately not verifiable. The concepts are sophisticated and knitted in such a way that they cannot be differentiated from normal wear and tear.
Tricks of planned obsolescence
A washing machine used to last for decades. You can no longer expect that from today's products.
- Theoretically, you can repair almost any defective device - then you wouldn't have to buy an expensive new device. In the course of the planned obsolescence, the device does not simply break.
- It is also deliberately designed so that repairs are often difficult. So many devices are no longer screwed together, but glued. This not only makes opening but also closing a challenge. You know a typical example of this: Fixed batteries in smartphones can hardly be replaced on your own and repairs are expensive. The result: The customer buys a new cell phone when the battery stops working.
- From printers and printer cartridges, you are probably familiar with another popular trick used by manufacturers - the use of so-called counter chips. These record the service life of a device. The manufacturer specifies a period of time after which the product then reports that it is no longer functional. In truth, it still runs like clockwork.
- There are other tricks to lead a device to the defect as quickly as possible. For example, heat-sensitive capacitors are deliberately installed in particularly warm places.
If your home appliance stops working, read our article on Warranty for electrical appliances - how long is it?