Google Analytics - there are alternatives
Google Analytics has become an integral part of website traffic analysis. But there are also useful alternatives. In these practical tips, we will introduce you to other analysis tools with practical additional functions.
Most popular Google Analytics alternative: Piwik
Piwik is the most popular alternative after Google's analysis tool. Similar to Google Analytics, you have to add a tracking code to your homepage for the function.
- In addition to Google Analytics, Piwik is most often used for website analysis of clicks. The special thing about Piwik: You can save all data on your own server. You therefore have greater control over the data than with Google's tool.
- The scope of functions at Piwik is similar to that of Google Analytics. The free geolocation, for example, is not quite as detailed here as with Google.
- However, you can add many plugins and other functions via the marketplace.
Additional analysis functions at Reinvigorate
In addition to the usual website functions of Google Analytics, Reinvigorate offers you additional homepage features.
- With Reinvigorate, you can access features such as activity notifications, real-time analytics and name tags for visitors. There is also a heat map that shows you which areas of your homepage are clicked the most.
- You can quickly install Reinvigorate using a code snippet or a WordPress plugin. Reinvigorate is available to you free of charge.
Website analysis Etracker: made in Germany
Etracker provides you with data protection-compliant analysis in various paid versions. The complete analysis is "made in Germany".
- Live tracking, click path analysis and various user statistics already belong to the cheapest variant of Etracker. If you would like to have a deeper insight into the surfing behavior of your visitors, you can purchase a mouse tracking function through additional packages. Campaign data can be automatically inserted into the statistics through an Adwords interface.
- Etracker thereby advertises that it is 100% compliant with data protection and "made in Germany". An internal data processing of your website should not be carried out.
- Commercial users can get the analysis tool for statistics and clicks from as little as EUR 19 per month. Private users can access a limited, but free, light version.
Open source alternative: Open Web Analytics
With Open Web Analytics you opt for a free alternative to Google Analytics with some functions of the search engine giant.
- Open Source Analytics offers you a user interface similar to Google Analytics. Many search engine giant website analysis functions are also housed. The use of the homepage analysis tool for clicks and statistics is free of charge. There are no limits for the tracked websites and number of records.
- Open Web Analytics has also included the useful heat map function. The tool also provides statistics on site conversation usage and custom events.
Free Analytics variant: Clicky
Clicky provides you with a simple and free user interface. For a larger range of functions, the Google Analytics alternative offers chargeable features.
- Clicky already offers general functions such as the custom tracking of events and content search in the free features. The referral tracking feature is also on offer. As a site owner, you also get real-time data and API access for data retrieval.
- The heat map function, uptime monitoring and data export are only available in the paid version. This requires monthly payment starting at $ 9.99.
Read here about the 3 best providers for creating your own homepage.