Improve Google ranking - the best SEO tips

If you want to improve the Google ranking of your homepage, you have to optimize it for search engines. We'll show you the best SEO tips and how to get them on Google.

Place keywords correctly

If you want to be at the top with your page, it is not enough to place the keywords indiscriminately. Put your keyword in the right places so that the Google Crawler recognizes their relevance.

• If you place the keyword of your homepage in the domain, you will noticeably improve your Google ranking. If your website revolves around the automotive industry, it is worthwhile to include the keyword "automotive industry" in the address.
• Use group headings. You should have exactly one per page

  Use the heading - and place the keyword there. Let's stick to the example above, if your heading on the home page should say "

  Automotive industry in Germany

  ring.
• Put all the keywords in the first sentence of a page. In the rest of the text, you should achieve a keyword density of around two percent - ten times with 500 words.
• Integrate your keywords into the meta description of a page. Although it does not appear on the homepage, it does appear in the Google search results - and pushes your page up.

SEO tips: link building

For the Google search engine, links are one of the three most important evaluation criteria. Fill your website with enough links in text and images

• Link from your side to high quality articles. However, do not build keywords in links when referring to the competition. Otherwise you will optimize the Google ranking of the competition and give yourself a disadvantage.
• Maintain both Dofollow and Nofollow links. Write [rel = "nofollow"] in tags that are irrelevant to the search engine (eg: for internal print view). This causes less data traffic.
• Be careful not to link to any of the 3P (pills, porn, poker) sites. This will be chalked against your link profile. You should also make sure to place new links regularly, as continuity is very important for Google.
• Use the alt attributes of images. You place an alt attribute by typing the source code to complete. A corresponding image code would be, for example:

Link building: backlinks

Backlinks are equally important. These are links to other websites that refer to yours. The more different domains link to a website and the more different backlinks a website gets, the more popular it becomes.

• How do I get a backlink now? There are all kinds of options for this. For example, write guest posts on other sites - especially blogs and forums. Here you can put a link to your website.
• Send out press releases or have your product or service tested by an external party. In addition to more media presence, you can also link back to your homepage.
• Exchange links with other sites. But always make sure that your partners also have a proper link profile. Since Google classifies mutual linking as unnatural, it is advisable to make an ABC connection. It is a construct of at least 3 websites that bypass the above.
• Share your content on social networks. Postings on Facebook, Twitter and Co are the ideal area for backlinks.

Improve Google ranking: one page, one keyword

The most common mistake made by homepage operators is to use the same keyword frequently at the same address. Google lists individual pages in its search results, not the entire address. So if you have a homepage with 5 different pages, these pages compete with each other. To take advantage of this competition, follow these points:

• Use each keyword only once. If you operate a portal on the topic of the automotive industry, you should only fill the start page with the keyword "automotive industry".
• Use a different but suitable keyword for articles or pages that deal with the same topic. For example, if you run a news blog, you should assign a separate keyword to each post.
• If you use a keyword more than once, your page may end up in Google on the first page several times. However, this does not bring you much, since the seeker would have found you anyway.

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Insert more tags

Google penalizes websites if the keyword density is too high. In a blog, it quickly happens that a keyword ends up on the overview page very often. To prevent this, you should place "More tags" - these are breaks that hide your articles except for a short introduction. Instead, a "read more" link will appear, which will take your visitors to the post.

• If you use Wordpress or another content management system, you will find more tags as a button in the text editor.
• If you are not using a CMS, you have to shorten the post on the overview page of your blog and manually set a "read more" link that guides your visitors to the entire text.

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SEO tools also provide support for website optimization. A well-known provider is OnPage Free, for example.