Instagram: Do I need an imprint?
Legal notice already exists for various social networks. In which case you need an imprint for Instagram and how to insert it, we explain in this practical tip.
Instagram: Do I need an imprint?
- If you use Instagram privately, you do not need an imprint.
- However, if you use the social media platform for business, you must provide an imprint.
- An imprint should be easily recognizable, immediately accessible and constantly available according to § 5 Abs.1 TMG. With Instagram this is not that easy due to the small profile area.
- One possibility is to insert the imprint in the biography. However, you only have 150 characters available there.
- We therefore advise you to create an external imprint and insert it as a link. Under "Edit profile" you can insert the link either in the biography or in "Website".
- Speaking links are best, in this case a link that contains the word "Imprint" in the URL. If you do not use a speaking link, you should prefix the link "Imprint:".
In the next article, we'll show you how to get more followers on Instagram.