Instagram: how to create the perfect caption

The right caption in Instagram is not that easy. Often you spend hours thinking about what you can write. We have put together the best tips for a perfect caption.

Tips for a successful caption in Instagram

To make it easier for you to write the caption, you should follow the tips below.

1. Writing style : Find a writing style that suits you well. For example, you can incorporate some humor. Try to stay true to one style. This ensures recognition value.
2. Length of the text : Weigh the length of the text. Normally, Instagram users take little time to read the captions. In that case, your caption should be shorter. But if there is an interesting story about the photo, the text can be a little longer.
3. Attract attention: The call to action should be right at the beginning of the text, as it is cut off after a few lines in the feed. So put the most important words at the beginning and put the hashtags at the end or in the comment field.
4. Quotes: Find a suitable quote to hang up your text. It should also fit your photo in some way and is best not a cliché. Unknown quotes are good for this.
5. Use hashtags: To have your photo shown to more users, use hashtags. These should match the picture and the topic, otherwise Instagram ignores them. You do not have to use all 30 hashtags; you should use suitable ones.
6. Ask questions: For better interaction, ask questions to your followers. This will call them up for interaction. The question can be limited to yes or no or can be left open.
7. Interactions: In addition to questions, you can also call other people's tags for more engagement. However, you should have a good reason for this so that your followers do the same. A sweepstake is ideal for this.
8. Smileys: The colorful graphics make a caption easier to read and even whole words can be replaced by an emoji. It can be entertaining. Texts with smileys are often perceived as friendlier.
9. Spelling / Grammar: Be careful not to include spelling or grammatical errors in your text.
10. Proofreading: First draft a text and revise it later. Feel free to write several drafts until you are completely satisfied. Cut out what is superfluous.

Caption: The basics

A good caption for your new snapshot can do a lot.

• With a caption, you can tell your followers something or ask them to interact .
• The caption can be a maximum of 2, 200 characters long, but of course you don't have to write long text. You can also use emojis .
• You can use up to 30 hashtags to make your picture more visible . Hashtags are identified by the # sign and contain letters and numbers, not special characters.
• Your caption should say something about the picture and be easy to read . Depending on who your target group is, you can also write multilingual captions.