Instagram: lottery draw - how it works
If you are planning a competition on Instagram, you must also draw it later. We'll show you the options for competitions and how to find a winner fairly.
Instructions: Draw a competition on Instagram
If you have already organized the competition, you now only have to determine a winner. In order not to influence the choice itself, you can leave the selection to chance.
- On the Commentpicker website, you can first log into your Instagram account to grant access to all comments.
- Now open your Instagram profile on your PC or mobile phone and select the desired post. Copy the URL on the PC or tap the button with the three dots on your mobile phone and select the "Copy link" option.
- Paste the URL on the website and click the "Start" button. You will then be shown a randomly selected comment including the name of the profile.
- You can now notify the winner of his luck.
Different types of Instagram sweepstakes
- The classic competition runs on Instagram via comments and likes. Ask your followers to comment on one or more pictures arbitrarily or with a specific word.
- Alternatively, you can ask your followers for a picture of their own. This is then provided with a hashtag that is as individual as possible. Tip: If you also link to the pictures, you will find them again more quickly.
- You can also run a competition via the Instagram story. If the participants answer your story, it is very easy and convenient, but the external impact is rather low.
Legal information for competitions on Instagram
- Instagram itself has some conditions for sweepstakes. The only really relevant thing here is that you must not call for other users to mark themselves or their friends on pictures in which they cannot be seen at all.
- The German Law Against Unfair Competition (UWG) also requires the notification of conditions of participation. You can write this directly in the post or outsource it via a link to your website or blog.
- It must be clear who is allowed to participate, when the competition begins and ends, what there is to be won, how the winners are selected, how the winners are notified and after how many days the prize expires if the winner does not reply.