Instagram Shopping: All important information
Instagram shopping was introduced in the USA in 2017 and also made it to Germany. The feature allows users of the platform to be easily redirected to products from their favorite brands.
Why is there Instagram shopping?
Instagram is one of the most used social media and is especially popular among younger people. Not only bloggers and private pictures are looked at here. Many companies also have a successful presence on the platform, which makes Instagram shopping a successful business.
- Not only single pictures but also stories can be posted on Instagram.
- Over 300 million users publish stories every day. Around a third of the most viewed stories come from companies.
- They can direct their products directly to interested users via the platform - after all, the stories are mainly seen by followers.
- Thanks to Instagram Shopping, the user does not have to search for the product they are looking for on the website in the shop, but is forwarded directly to the product.
- This principle is particularly interesting for large and well-known brands: In Germany, HUGO BOSS and Kapten & Son first tried out the new marketing concept.
- This marketing is also conceivable for product placements that are brought to the user by influencers rather than directly through the company.
This is how shopping on the social network works
If you want to find products on Instagram yourself, it's best to follow the brands and companies you are interested in. Shopping works like this:
- Products that are advertised via Instagram Shopping are marked with a shopping bag symbol.
- If you look at a picture on Instagram and see this shopping bag, you can tap on "Show details".
- A page opens directly on Instagram, where you can find out more about the product, such as the price.
- Tap the "Call on website" button, leave Instagram and will be redirected to the official website of the provider.
- Here you can learn more about the product and also buy it.
Since only Instagram partners can offer this function, the links and sellers are usually trustworthy. Nevertheless, make sure that you have been forwarded to a reputable online shop. You can read how to check this in the next practical tip.