Instagram: Set up a company profile - how it works

If you want to make your company accessible to a wide range of people on Instagram, you should think of a company profile. This practical tip shows you how to set one up.

Set up a company profile on Instagram - how it works

The Instagram company profile is also linked to the Facebook company page. If you don't have a Facebook page for your company, you need to set one up first. If you have already set up a company profile, continue with the following steps:

1. If not already installed, download the Instagram app from the app store, either for your iPhone or iPad or for your android.
2. The next step is to register on Instagram.
3. As soon as you have created the Instagram profile, open the Instagram app and tap on the "upper body icon" at the bottom right to get to your Instagram page. If you have already uploaded a profile photo, you will no longer see an "upper body icon", but your profile photo, where you have to click.
4. Then select the three vertical lines at the top right and click on "Settings".
5. Now swipe up until you reach the "Account" item. Here tap on "Convert to business profile" (see screenshot).
6. Then follow the instructions and link your Facebook page to Instagram.
7. As soon as you have linked the corresponding Facebook company page with Instagram, all data from Facebook including photos will be imported to Instagram.
8. As a last step, enter your contact address for your company so that your Instagram followers can contact you directly via your Instagram page.

Instagram presents: Instagram TV (IGTV)

You can find out how you can get even more followers on Instagram in another practical tip.