Local SEO: that's behind the trend

With Local SEO you can search for a tailor shop, a restaurant or any other term near your location and find out where you can find what you are looking for using your smartphone with activated location function.

This is local SEO

SEO stands for Search Engine Optimization, i.e. the optimization of search engines. Local is connected to a place. It is about making it easier to find places, for example to enable more visitors or sales.

• If you search for a restaurant in a city on Google or have activated the location function, you will see a number of restaurants nearby.
• The search engine services not only name the restaurants, but also output them to you in a specific order.
• Through a website, but also by registering with the search engine, you can position the restaurant in a better place with the right keywords.
• There are also mentions on other sites and customer reviews.
• Ultimately, you can also have your restaurant placed higher with advertising.
• Overall, you can think of Local SEO as a modern business directory.

This is how you can influence Local SEO

As with websites, companies naturally want to appear particularly early in a search in order to get more clicks and thus more customers.

• Use social networks to target a wide range of users.
• Always use the same data for name, address and telephone number on the Internet to be easier to find.
• Use a location reference on your homepage in the content and in the meta information so that you are linked to this location.
• Pay for advertising or position links on local websites.
• Encourage your customers to write reviews on Google or TripAdvisor.

Google My Business

Google has set up its own service with which you can position your company more specifically locally on the search engine.

• Log in to Google My Business, where you can store company data.
• Link your company homepage to your Google My Business profile and verify it.
• Google My Business regularly offers you advertisements.