Mengniu on the billboard for football: that's behind the group

At the 2018 World Cup, some new names can be seen on the billboards, including Mengniu. In this practical tip, we will tell you what is hidden behind the brand.

Mengniu at the World Cup: Who is this sponsor?

• The Chinese company Mengniu produces dairy products. In addition to Yili, Mengniu is one of the two largest Chinese producers of dairy products.
• In addition to milk, yogurt and ice cream, Mengniu's product range also includes milk tablets and milk powder required for baby food.
• Mengniu is headquartered in northern China on the border with Mongolia. The name Mengniu means "Mongolian cow".

Sponsorship of Mengniu: FIFA World Cup 2018 and Co.

• Mengniu has signed a sponsorship contract for the 2018 FIFA World Cup. A total of four categories are covered. Mengniu provides the official drinking yoghurt, ice cream, milk and the official milk powder for the 2018 FIFA World Cup.
• In Germany we will hardly notice the advertising. In addition to billboards in the stadium, Mengniu is also identified as a sponsor on the World Cup tickets.

In the next practical tip we will show you the best tips for collecting panini during the World Cup.