Pinterest or Tumblr - the differences
Pinterest or Tumblr? In order to make your decision easier, we have summarized the most important differences and main features in this practical tip.
Pinterest and Tumblr in competition
While Facebook, Twitter and Google+ dominate the social media world, little is reported about creative platforms like Pinterest or Tumblr. Completely wrong: In its network, Pinterest is now unifying 70 million users worldwide (as of July 2013). But the blogging platform "Tumblr" is also becoming increasingly important and is generating increasing numbers of users with its blog concept. Already now, with almost six percent of all Internet users, over 100 million people should visit Tumblr regularly. These are remarkable numbers and reason enough to examine both social media platforms more closely.
Pinterest - Social network with a focus on images
Similar to its direct competitor "Tumblr", Pinterest is a so-called "picture network" in which you attach picture collections to virtual pin boards. Other users can also share this picture on their pin boards, rate it and comment on it. The basic idea behind Pinterest is the mutual exchange about different hobbies, interests and shopping tips using the pin boards.
- According to "Google Ad Planner", 80 percent of Pinterest is mainly used by middle-aged women. Because of these facts, Pinterest has inadvertently established itself as a "platform for mothers", which is also reflected in the prevailing content.
- Pinterest and Tumblr users mainly use the platforms for image sharing. However, unlike Tumblr, the pictures on Pinterest deal mostly with topics such as "DIY & Crafts", "Interior Design" and "Food & Drink". At Pinterest, the exchange of interests often takes place via brands and products.
- In a direct comparison, it is noticeable that you are somewhat more limited in terms of creativity and free development at Pinterest. However, the design of Pinterest is clearer and functions are easier to find and use. Newbies in particular, who previously had little contact with social media platforms, can quickly find their way here.
Tumblr blog for witty exchange of interests
Tumblr, founded in February 2007, is a blogging platform on which you can publish texts, images, video and audio files in a blog. In addition to your own content, you can also share third-party posts in Tumblr by "reblogging" entries from other Tumblr blogs.
- Tumblr is mainly used by adolescents and young adults. The male and female share on Tumblr is almost balanced.
- On the blogging platform, the topics can hardly be more different: Although in Tumblr the blog title and the blog theme are intended to limit a certain topic, the content is usually comprehensive and related to your own person. Despite the wide variety of topics, there is a lot of focus on "fashion", "hipster stuff" and "fun".
- Personal creativity and individuality play a big role in Tumblr. The exchange of interests usually takes place through ideas, values and aesthetic moods. Due to the numerous possibilities and functions, you first have to find your way. Tumblr designs its own social media world with individualists who see no need to connect to other platforms.
A major competitor to Pinterest and Tumblr is the free photo and video sharing application "Instagram". In another practical tip, we explain the differences and common features of Tumblr and Instagram.