Podcast Marketing: How to earn money with your podcast

With a marketing strategy, you can get the most out of your podcast to make money with it. In our article we will show you which options are available.

Podcast marketing with the help of microdonations

Especially when you offer your podcast for free, listeners often want to show their gratitude elsewhere. This can happen through so-called microdonations.

• Microdonation platforms like Patreon enable your listeners to support your project and your podcast.
• Depending on your preference and the platform you choose, you can donate once or regularly.

Use advertising in your podcast

You can make money with your online content through advertising. Here you have the choice between "native ads" and sponsors, through which you also come to cooperations.

• So-called "native ads" are particularly popular in the American podcast scene. These are built in such a way that they can hardly be distinguished from the original content.
• An example of this is the following announcement, which is usually spoken by a moderator before or after the content: "This episode is presented to you by ...".
• You usually have to find the sponsors you need for this yourself. You may find a company or company in your audience that would like to support you.
• However, be careful not to overdo it with advertising. Many interruptions disturb your speech flow and your listeners may not be able to follow properly.
• If you have found a sponsor, it is quite possible that they will give you contract work. This leads to a longer cooperation from which both sides can benefit.
• In such work, you receive orders from institutions that "order" podcasts on certain topics from you and pay for them. But you can also go to a company with an idea and present your concept to it.
• One example is Tim Pritlove's space-time podcast, which was created in cooperation with the Zeiss large planetarium in Berlin.

Podcast marketing with exclusive content and articles

In addition to the free podcast, you can sell exclusive content and apply as a so-called affiliate in some shops. One example of this is the Amazon affiliate program.

• Such exclusive content includes, for example, a vocabulary list for a language podcast or a knife set for a cooking podcast.
• You can also sell fewer related items. An example of this are fan articles such as t-shirts or mugs and key rings.
• You can order such fan items from shops such as Spreadshirt.

The direct marketing of your podcast

Finally, we present you a variant with which you can earn money: It is possible that you ask for money directly for your podcast, for example, to offer it for a fee.

• You can do this with a paywall or subscription system.
• However, the method is rather unusual because it makes your podcast unreachable for some listeners. As a result, the likelihood of people finding your podcast decreases.
• Depending on the audience, you also risk expelling them through a paywall.

Further practical tips will tell you how to create your own podcast and what options there are to subscribe to a podcast.