SEO - what is it?

What is SEO? You have probably read the abbreviation many times. You can find out exactly what lies behind this in this practical tip.

SEO - search engine optimization

Behind the acronym SEO is the word "Search Engine Optimization". Translated this means "search engine optimization":

If the website of an operator is to appear high up in the search results of Google, Bing or other search engines, the homepage must be optimized.
The Google algorithm for ranking search results has many factors. For example, emphasis is placed on certain key terms and working links. Ranking means the order of the search results when searching. The higher the website is for a specific search query, the better the ranking and the SEO optimization. The algorithm mentioned calculates all factors and determines the rank position.
A search engine optimized page brings a website operator more visitors and more clicks for content. Many companies employ one or more people who are exclusively concerned with the SEO optimization of the homepage.

There are a lot of strategies to get your website fit for Google and other search engines:

First analyze the current status of your SEO. The 5 best free SEO analysis tools will help you.
It will then be concrete with our tips for a better Google ranking. Here you can find out, for example, how to place your keywords correctly or how to optimize your search engine images.
The maintenance of the linked pages on their own homepage is often neglected. With the Google Webmaster Tools you create a sitemap and check your homepage for deadlinks.
The topic of SEO is very extensive. On seo-united you will find a comprehensive tutorial that will help you learn all the basics.

In our practical tips, we also explain how to place your website on Joomla or Wordpress higher in the search results.