SMM: Social media marketing simply explained
Professional social media marketing can make your brand or company better known. In addition, you receive direct feedback from your customers through social networks, can respond to them and retain them. Read here what SMM is and what you should consider when using it.
Social media marketing: that's the reason
Everyone is talking about the term social media marketing. But hardly anyone knows what is really behind it.
- In this form of marketing, social networks such as Facebook, Twitter or Instagram are used to make your own company better known.
- There are many people on social networks who are already customers of the company or could become so.
- Since potential customers stay on social networks for private reasons, advertising in the form of postings is usually perceived as less disruptive.
- You can use social media marketing not only for addressing private individuals, but also for communication with other companies. This is called B2B marketing.
- A high increase in the number of customers through social media marketing and a resulting increase in sales are quite possible.
- However, you shouldn't set your goals too high. Especially at the beginning, it often takes some time for the profile of a company to get a lot of attention.
Social media marketing: you should be aware of this
You now know what is behind the term social media marketing. So that you can use the marketing form yourself, we have a few tips for you:
- First, consider whether your target group is even active on social networks. If not, SMM is hardly promising.
- There are numerous social networks. A company cannot be active on everyone. Select the two to three networks through which you reach the most potential customers.
- Create an editorial concept. Determine how often, when and what you want to post.
- Before sending emails and push messages, find out about the applicable data protection guidelines. The rules must be followed.
The following article reveals 10 social media tools for companies.