Start-up: ideas for starting a business
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There are many ideas for a start-up. But not all are necessarily attractive to the market or feasible. Examples of companies and methods for finding ideas can help as inspiration for your own company. We have collected a few for you.
The idea for a start-up
A start-up is a company - often founded by individuals or small groups. This quickly achieves a high growth potential with innovation and immense workload.
- The start-up "Inovex", for example, uses digitalization to improve processes in the pathology laboratory. The "Inovex" system prevents patient samples from being mixed up and therefore no false diagnoses are made. With this idea, the start-up won numerous awards in 2017.
- The company "Foodguide" matches the app user with restaurants in the area. This means that the customer finds the restaurant to suit their taste preferences. Users can upload photos of the meal and exchange ideas with the community. The Travel Food app is now available in numerous countries.
- Both of these successful start-ups have one thing in common: there is demand for the product. A good way to come up with ideas for a start-up is to identify problems in your own everyday life and to invent a product or service as a solution. However, it should be noted that many people are actually looking for a solution to this problem.
- A second method is the "Painkiller" approach. Here one analyzes the market needs directly and develops a highly functional product that allows the customer to make profits and reduce costs. So a product that can be used really well like a pain reliever.
- A third method is digital, because many older companies still work analog. But with digitization, there are numerous ways to make processes more efficient and cost-saving. With your own software ideas, a product can be offered for business improvement.
A start-up is a newly founded company. But it also has other features. In the next article you will learn more about its definition.