Tumblr and Instagram - differences and similarities

Instagram or Tumblr? What are the differences and similarities and which blog type is suitable for your project? We introduce you to the two blog providers.

Instagram: The photo network for your smartphone

Photos are the focus on Instagram. In contrast to Flickr, where mainly professional photographers hang out, everyone is welcome on Instagram and can publish their snapshots.

• Instagram is easy to set up and allows you to take fantastic photos thanks to great filter functions. As usual for a social network, other users can "like" your photos and leave comments.
• You can also use hashtags to search for photos of other users on a specific topic. No matter whether everyday situations, funny events or impressive views - there is a place for every photo on Instagram.
• Since an update in 2013, short videos can also be posted on Instagram. This function is very reminiscent of the Vine app, since you can also string many short video clips together on Instagram.

Tumblr: blogging platform for image, video, text and sound

Tumblr is a blogging platform where you can post photos, videos, quotes, audio files, chat logs and more.

• In contrast to other blogging providers - such as Wordpress - Tumblr is about posting interesting content as quickly as possible. Long texts are more suitable for blogspot or wordpress.
• Many Tumblr blogs are limited to photos, which is why it sometimes seems to outsiders that Instagram is a pure photo platform.
• But since Tumblr is primarily a blogging platform, you won't find a filter function for photos like Instagram.
• Instead, there is the so-called blogging: If you come across interesting content from other Tumblr blogs, you can also use the blog button to publish this content on your blog - of course with a reference to the source.
• In this way and in connection with tags, it can happen that your posts gain popularity in no time and go around the world. Just like Instagram, it is also possible on Tumblr to "like" or comment on posts. You can also subscribe to blogs and are always provided with the latest entries on the homepage.

Tip: For longer texts, see the blogspot - the three best alternatives for an insightful blog comparison.