Twitter: Use the right hashtags

The right hashtag on Twitter ensures that your tweets are found and seen by the right people. In this practical tip, we will tell you how to find the right hashtags.

What is a hashtag?

The symbol "#" is called a hashtag and is particularly used on Twitter:

• You can find all relevant tweets on the topic under a hashtag. For example, you can find information on social networks at #socialmedia.
• So hashtags help you find content faster. You can use this ordering function for your own tweets.

Find the right hashtags

The following tips will make your tweets read by more users. You just have to use the right hashtags:

• If you regularly tweet about a specific topic, a hashtag search can be very helpful. Search directly on Twitter for all possible keywords that can be related to your topic. Such a hashtag search makes it easier for you, for example, the Hootsuite tool.
• Make a list and arrange the hashtags according to different priorities. Use only suitable hashtags for your tweets. A hashtag is nothing more than a keyword that you would use for a Google search, for example.
• With an extensive list, you always have the right hashtag ready for your tweet. However, this takes a lot of work because you have to search for and analyze every keyword that fits your topic.
• Creating your own hashtag can be difficult. This can only make sense if you have an extensive and sophisticated campaign. If you are planning a larger event, for example, a suitable hashtag can increase the number of visitors.

In our practical tips you will also find tips on how to plan tweets in advance or how to set up Twitter search as a stream at Hootsuite.