Typical Aldi: these are the rituals of the discounter
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You may have already noticed the typical ALDI rituals or you may have been annoyed by what the supermarket can come up with. We introduce you to the rituals of the discounter.
The discounter ALDI and its customer friendliness
If you come to an ALDI supermarket, the first thing to look for is parking.
- This should be as close as possible to the entrance. The more distant parking spaces are initially out of the question.
- Time is the key word that drives us to be able to return to the car to load the purchased goods as quickly as possible.
The ALDI range and arrangement
In every Aldi, your first route leads to the various bread and baked goods and sweets. This is the strategic path in every ALDI.
- But that's not just the case with ALDI. In the large supermarkets, sales psychologists and strategists are at work who precisely evaluate your buying behavior. The assortment of the respective supermarket is arranged accordingly.
- The positioning of the products also follows a certain strategy. At eye level you will always find the items you should buy. Here is played with the comfort of the people.
- For example, you can find the cheapest products in the deep shelves at floor level. The same applies where you have to lean your head back so that you can see the goods on the top rows of shelves.
- In front of the cash registers there are usually articles that are declared as a special offer and can also be used in your household. There you will also find expensive wines and goods, which are located in the low price segment and which should definitely be on sale.
- The reason for this is that there are often long queues in front of the cash registers and long waiting times. Customers often wonder whether they should not serve this or that wine for dinner. If not - the red wine will only mature and improve in your cellar.
- At the cash registers you will always find items that you can use again and again in the household - batteries, for example - and these items are often taken away by customers at the cash desk.
- Not only the price calculation plays a role at ALDI and Co. - but also the studied buying behavior.
- Our tip: Make a shopping list and stick to your specifications - so you can outsmart the price strategists.
In our next post, we'll look at amazing Lidl facts: you can find out what 10 things you need to know about Lidl there.