Universal Search: This is the term

The goal of Google's Universal Search is to satisfy users' needs by showing them relevant search results.

This is how Universal Search works

Google is still the most used search engine. To keep it that way, the company wants to provide its users with optimal search results:

The Universal Search provides an expanded display of the search results. This means that in addition to links to websites, videos, news, etc. are also displayed.
The search results are becoming ever more extensive. In addition, you can also search for news related to a term.
The top search results play a particularly important role, since the links below are given little attention. Companies therefore pay a lot of money to be displayed as the first search result.
As a Google user, you have the option of making various search settings. This includes, for example, the language or the topicality of a website.
The selected settings in turn affect the series of search results.

Universal Search is particularly relevant for companies or people who want to advertise their website:

Before Universal Search was launched, users could either gain attention by buying ads or by building a special homepage.
Now it is no longer primarily a question of using keywords in a text, but of optimizing the entire website.
This means that the combination of different types of media can lead to more attention than just a specially written text. A combination of test and video can have a positive effect.
This change brings with it a change in the press and marketing work. The different areas have to work more closely together to get an upper link placement in the Google search engine.

In the following article you can read more about the best search engines.