Villeroy & Boch: what's the correct pronunciation?

Porermanufaktur Villeroy & Boch is certainly a household name, but many people have a problem with the correct pronunciation of the name. We will show you the correct way of speaking and how the name sounds in other countries.

Villeroy & Boch - a brief introduction

The name sounds French, but Villeroy & Boch is a German company.

• In 1748, the iron caster Jean-François Boch founded the porcelain manufacturer "Jean-François Boch et Frères" in Lorraine (then still German), the forerunner of today's company.
• Nicolas Villeroy was a merchant from Traben-Trarbach and founded an earthenware factory in 1791. In 1836, the now well-known porcelain manufacturer Villeroy & Boch came into being when Villeroy merged with Jean-François Boch, a descendant of the founder of "Jean-François Boch et Frères".
• The company is still largely owned by the two families and has its headquarters in the Old Abbey in Mettlach, Saarland.

Villeroy & Boch: what's the correct pronunciation?

Boch came from Lorraine, Villeroy from the Moselle.

• The names look French, but they are German names. You will be pronounced accordingly.
• The correct pronunciation is "Willereu and Boch", as can also be heard on the company's website.
• You often hear the French pronunciation "Willwra et Bosch". This pronunciation is also correct. The reason lies in the roots of the company in Lorraine, which now belongs to France.
• Since the porcelain manufactory is an international company, there are of course advertising spots in other countries. The name sometimes sounds different there.
• For example, if you talk to an American about Villeroy & Boch, you will hear "Willereu and Bok" or "Willereu an Baatsch".

In the next post we will show you the correct pronunciation of bruschetta.