Viral Marketing - simply explained

The term viral marketing often appears on the Internet. In this practical tip, we'll tell you what exactly is behind it.

Viral marketing - that's the reason

• In viral marketing, methods and strategies are developed to further spread advertising from customers.
• This is primarily about electronic forwarding on the Internet or via SMS.
• Example: The mail provider Hotmail added the signature "Get your free mail at hotmail.com" to every outgoing email, the customer usually did not know about it.
• For example, customers unconsciously advertised the company by simply writing an email.
• However, viral marketing also takes place consciously. A well-known example is "Recommend" buttons on websites.
• (Online) petitions are also considered viral marketing, since a broad target group is reached here.
• In this case, viral means that the product was passed on to the largest possible target group and that target group was also reached.