What is a landing page? Easily explained
Anyone who runs or programs commercial websites should know exactly what a landing page is. We explain to you what is behind the term and what a landing page is good for.
Landingpage: A simple explanation
A landing page is now an integral part of professional websites, which should not be missing.
- A landing page is - to put it very trivially - the page of a website that you get to first when you visit the page. This can be done by entering the URL or via a link, for example by clicking on an advertising banner.
- A landing page is characterized by the fact that you, the user, are requested to take a specific action there. This is called conversion. Such a request can be, for example, the purchase of products or simply the forwarding to another subpage.
- A landing page is ideally tailored to the visitor. For example, if you reach a landing page via a marketing ad, you should receive all information there about the product for which it was advertised. At least you should find all the information you need with little effort. The goal is to increase your interest.
- The content of a landing page does not necessarily have to be products. You can also be asked to register or share content.
The goals of a landing page
We have already described some of the landing page goals. Here we summarize them in detail.
- On the one hand, it's about spreading content.
- A landing page also always serves marketing purposes. Therefore, in the best case, it should satisfy user needs. The user should find the desired information or products quickly and without detours. As a result, landing pages are often about selling services or products.
- A landing page can also be used to generate potential new customers and to receive customer data. This happens, for example, when you are asked to register.
- Finally, a landing page can also be used to specifically control the traffic of the page. It can influence the user to continue on a certain path on the website. So the user not only finds the way to a certain product more easily, he can also be guided there by the operator of the site.
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