What is Google Adwords? Easily explained

We explain what Google Adwords is in this practical tip. The company Google is known to many primarily by its search engine or its email service. Google Adwords is a service for companies that want to display advertisements for their websites in the search results pages. We explain to you in this practical tip exactly how this works.

That is Google Adwords

If you search for certain terms with the Google search engine, you will see the appropriate website in the search results. Sometimes there are also advertisements that were placed via Google Adwords. It works like this:

• If you want to make sure that your website is displayed on Google with suitable search terms, you can place an ad. For example, if you have a handicraft business in Cologne, place an ad for the search term "handyman Cologne". Every user who searches for these terms on Google sees your website in the search results within the first positions.
• The ad is initially free of charge. As soon as users click on the ad and thus get to the website, a predetermined amount is due for you.
• Google Adwords promises to use the service to direct customers to their websites.

This is how Google Adwards works

• How much you pay for a click on an ad also depends on the competition. If other companies also pay for your keywords to appear, you have to expect a higher click price. This also means that your website does not always rank first, i.e. it is displayed.
• Google Adwords also offers other services. For example, you can first use the Google Keyword Planner to analyze which are the best keywords for your website.

To be able to use Google Adwords, you need a Google account. In our video we show you how to create one: