What is Pinterest? Clearly explained

The more well-known social networks include Facebook, Instagram, Twitter and Co. In this practical tip, we explain what Pinterest is and how the platform stands out from other networks.

What is Pinterest? Between social network and picture collection

Information and interesting facts are not only taken up in text form on the Internet, but also communicated through pictures. Pinterest starts there:

• Pinterest is an extensive online pin board that you can design according to your own interests.
• After you have indicated interests, a personal pin board will be created from pictures of other users.
• Whether cars, fashion, food or humor, you can find pictures for every area of ​​interest. You can also use the integrated search bar to go directly to specific subject areas.
• You can also add or share interesting presentations on your own pin board.
• You can also upload pictures yourself and follow topics.

Differences to other networks

Why should you use Pinterest if you already have an Instagram account? We explain what the differences are.

• Similar to Instagram, Pinterest's focus is on the images. In addition to these, YouTube videos can also be linked, but the platform is mainly used to illustrate images.
• The users are interested in finding funny or impressive pictures, but also in building their own pin boards.
• The pin boards, like real pin boards, can be used to collect ideas. Whether dishes you want to cook or tips for styling - you can preserve pictures in your own pin boards so that you don't forget them.
• Unlike most content on Instagram or other social networks, the content on Pinterest usually has an "evergreen" character: It is information that is interesting and valid in the long term, such as (DIY) instructions or recipes.
• You can't add links on Instagram - but you can on Pinterest. So if you have written or found an interesting article that contains detailed information on a specific topic, you can link to this article.
• Of particular interest for authors of online articles: Pins are also displayed in Google search. This means that you have a better chance that someone will find your articles when you use Pinterest.