What is traffic? Easily explained
The term "traffic" is associated with many online topics, but in the end it has only one meaning. We show you what traffic is and how you can measure it yourself.
Website traffic - what is it?
The English word "traffic" means "traffic" and is often used in relation to the Internet. Traffic usually describes the traffic on a website.
- This traffic means the number of visitors to a website. Many sites want to increase their traffic. This enables operators to earn more money, for example, from advertising revenue.
- There is special software for measuring traffic. Many websites use such software. Entire companies only deal with measuring traffic on websites. This is the only way that the operators of the websites know which topics are receiving and can improve their site.
Traffic means the general data traffic on the Internet rather rarely.
- Any type of data, for example e-mails sent or downloads started, generate a certain amount of traffic.
- On smartphones, traffic often means the amount of data used.
Small traffic dictionary
- Page impressions: If a website is loaded 10 times in a row, 10 page views are created, so-called page impressions.
- Unique Users: This is the absolute number of users on a website. Open the website CHIP.de and click on various sub-pages, you will only be counted as one user.
- Hits: Hits count the number of requests that are sent to the web server. If a user opens a website with 3 images, 3 text modules and 3 ads, a total of 9 hits are generated.
- Trash traffic: Trash traffic is senseless traffic on your own website. Users are directed to the website through incorrect links or search queries, although you are not interested in them at all. This traffic was generated unnecessarily.
In the next practical tip we will show you how to find out the respective traffic from websites.