What does Apple Genius cost?

Apple's Genius has to be activated in iTunes, which is why many users wonder whether the service entails costs. We clarify it.

What can Genius do and what does the service cost?

• Function: If you activate Genius in iTunes, your media library will be analyzed first. The service then creates playlists and mixes of your songs that go well together. In addition, you are offered music, films and programs that you might like due to the content in your media library.
• Cost: Create playlists with Genius and have music suggested, it's completely free. However, if you want to add one of the suggested contents to your library - for example a new song - you have to buy it via iTunes. However, you do not need to worry that this will happen without your knowledge or unintentionally: You will be asked expressly before each purchase and you must enter your password.
• Alternative shops for songs: If you like a song that Genius suggests, you don't have to buy it on iTunes. You can also purchase the title from competitors such as Musicload or Amazon and then add it to your iTunes library.
• Activation: To activate Genius in iTunes, either click on the "Genius" item in the menu bar on the left or on the menu button in the top left corner. Under "iTunes" you can "activate Genius" here.

You can find out how to rent films on iTunes in this practical tip.