Advertise website: the 5 most important steps

If you want to make your website known, there are a lot of options. In addition to patience, some measures are required to find your homepage on the Internet. We show you five important steps on the way to a successful website.

Promoting the website begins with the design

Before you take any further measures to increase the level of awareness of your website, it should meet a few important criteria.

• In addition to an attractive design, the content plays an important role in the quality of the website. The content should be clearly structured so that the user can find his way around intuitively.
• The texts should be meaningful and, above all, unique. Copying content from other websites is not beneficial. Search engines punish duplicate content.
• Images and videos loosen up dry text. However, you shouldn't overdo it. The page looks otherwise overloaded and unappealing.
• If you run a shop, user friendliness is an important aspect that you should take into account. For example, optimize the ordering process for customers.

SEO - search engine optimization

To really get known, you have to rely on Google and Co. The better your website is optimized in this regard, the better it will be rated by search engines.

• You can basically divide SEO into offpage and onpage optimization. Offpage optimization is primarily about linking to other websites. In addition to social networks, this can also be blogs or forums.
• However, not only the number, but also the quality of the links plays a role. The links should match the topic of your website.
• The basis of on-page optimization is primarily an error-free program code. Use the usual CMS if this is the case.
• Another measure of on-page optimization is the up-to-dateness of your website. Your homepage will only be known if you update it regularly and create new posts.

Online Advertising

Nowadays, hardly any homepage can do without advertising on the Internet. There are countless options available to you here. For example, you can place advertising, either on other websites or on Google directly via Google Adwords.

• Facebook also offers this type of advertising. However, you can also use Facebook to increase the awareness of your website without placing advertisements. Use the social network to draw attention to yourself through posts and campaigns.
• YouTube is also a suitable platform for making your homepage known. If you regularly produce your own videos, several potential users of your website will be aware of you. However, this is also associated with a high expenditure of time.

Use forums

Forums are an often underestimated medium in times of social networks. Here too, however, they have to invest a lot of time and above all have patience. The latter is a basic requirement for advertising a website.

• However, forums are ideal for targeting a group directly.
• If you are active in topic-specific forums, you will also be able to mention your website there.

Offline advertising

Advertising works without the internet. Offline advertising is particularly interesting when the offer of your website is locally limited.

• Then you reach your target group with advertisements in local newspapers or magazines, as well as with flyers.
• Word of mouth should not be underestimated. In this way you can also reach a large number of potential customers. It is especially important here that the offer of your website is correct and interesting.

If you would like to advertise your own Android app, you will find the 5 best marketing tips in our next practical tip.