How does Facebook make money? Easily explained

In this article, you will learn how Facebook makes money. Facebook is free for the user, but the social network still makes money in different ways.

This is how Facebook earns money

Facebook is a huge company that generates horrendous earnings. And this is how the social network gets its money:

• Advertising: Facebook imports advertising tailored to the user and receives advertising revenue for it. For example, other entrepreneurs advertise - Facebook receives a small amount per click on such an advertisement.
• Apps: Apps, such as WhatsApp and Instagram, give Facebook a large number of users and thus additional advertising revenue. Furthermore, the user pays a small amount for WhatsApp after one year. Facebook itself develops other apps, such as Poke, to be represented in other areas.
• Games: Facebook makes money from free purchases from free online games. In Facebook games, for example, virtual items can be bought for which players pay small sums.
• Mobile: Facebook generates more than half of the total advertising revenue through advertising on smartphones and tablets, in total it is almost 53 percent. Advertising on mobile devices is even more user-specific, it also uses the passing on of whereabouts.
• A currently running trial version enables paid messages to celebrities. In this case, the user pays, for example, $ 100 to send a message to Facebook founder Mark Zuckerberg. So Facebook makes a profit when you try to reach your series hero or favorite musician.