How does Google make money? Easily explained

The search engine Google finds almost everything and is completely free of charge for you. Learn how Google makes money in this article.

This is how Google makes money

Google does not charge you for the services and search results it offers, but you and all other consumers are Google's secret of success.

• Google's main source of income is advertising, which is often targeted. In Google search, for example, you can see this in a separate column on the right-hand side and often above the first search results.
• Other Google services that may get by with little or no advertising should bind you to the Google brand, so that ads on Google become even more valuable.
• Anyone who is interested can place ads. To do this, you bid on certain search terms, which may become expensive depending on the number of visitors. If you win the bid, your ad will be shown on relevant searches.
• If you want to sell cars, for example, the search term "car", which is guaranteed to be used frequently, is of course worthwhile. However, this will also be fiercely contested by various large car companies and will be correspondingly expensive.
• The billing methods can differ. For example, you would then pay the amount offered to Google for each click on your ad. With popular search queries, every click is expensive and there are also numerous clicks - that flushes a lot of money in Google's till.
• In the meantime, however, Google is active in numerous areas of everyday life and, for example, develops its own operating systems, new services and has technical products manufactured.

User information as capital: Google's source of income

In addition to the simple AdWords ads in search queries, ads are popular with Google services because the company knows a lot about its users.

• Google learns a lot about user behavior from the extensive range of services such as Gmail, Google Drive and, of course, Google Search itself, and can thus display targeted ads.
• This is even easier when people use a Google account and thus collect all data virtually voluntarily.
• However, one advantage of this is that you can see in your Google account what kind of ad profile exists about them. You can even correct this and remove false assumptions, so as not to get annoyed with football ads if you actually like basketball.
• With targeted inquiries, a single search query from you can sometimes track you for months. So it can happen that you are only looking for a baby gift for young parents who are friends of yours and then forever see advertising for such gifts - even though you have long found one and you no longer need one.
• Advertising from more complex data analyzes appears more subtle. Based on the search for the gift, it may happen that you are recommended not only baby gifts, but also diapers and prams - especially if you are looking for something like this more often.
• Search queries have a noticeable impact on this profile, but automated text analysis from, for example, your emails can also help.
• With all the convenience that Google products offer, you should never forget about data protection. In the video below we show you what Google knows about you.

Google is often referred to as a data octopus, the most important resource of which is information. The company offsets this with numerous free services that offer great convenience. If you still want to regain some privacy from the company, we will next explain how to delete your Gmail account.