YouTube Marketing - 3 Tips for Good Marketing

If you want to do marketing on YouTube, you have to take care of your account in advance. We show you three tips for more reach and target group-specific marketing.

YouTube marketing: 1. Analyze competition and set goal

To be successful with your marketing strategy on YouTube, you first have to consider which target group you want to address.

• Compare videos from other users. When choosing your role models, you should pay attention to how renowned they are.
• Evaluate the length or comment activity. To do this, define measurable indicators such as likes / dislikes, views or the number of subscribers you want to reach.
• All these values ​​tell you what is well received by your target group or what is not. This allows you to make targeted adjustments and set new goals again and again.
• In this way, you can build up a solid base of subscribers who are elementary for the success of your channel.

2. Optimizing your channel and YouTube SEO

The first impression counts to stay in the mind of the subscribers. You also need to improve your reach.

• Your profile picture, the name of your channel and the header are the first impressions that other users get about you.
• Build targeted links to other social media channels and include your website.
• When posting videos, they can also appear on other channels such as Twitter, Instagram or Facebook at the same time.
• Use meaningful keywords - this way you can improve your Google ranking.
• The channel trailer is the first eye-catcher for non-subscribers. Choose your most engaging video or produce one yourself.

3. A solid viral marketing community

Viral marketing and the community are inextricably linked. A large network of users can pass on a lot of information.

• More important than a large reach are followers or fans who identify with you or your product in the long term.
• You should therefore build a community and also take care of its interests - that is, bind it to yourself in the long term.
• Always offer the community something new and stay on the ball; regularity counts.
• Always target videos to your target audience. This is how you get likes, videos are shared and their awareness is increased through word-of-mouth marketing.
• For good YouTube marketing, include your other channels again to get known to non-subscribers. How to do good content marketing.