Windows Phone 8.1: advertising ID - what is it?

If you have installed Windows Phone 8.1, you will find a new item in the settings: The advertising ID. We explain to you exactly what this is in this practical tip.

Advertising ID on Windows Phone 8.1 - that's the reason

The advertising ID tracks you across Windows apps. For example, Windows can show you personal advertising in apps. If you do not want this, you should deactivate the function:

• To do this, open the settings and select "Advertising ID".
• Here you can flip the switch and deactivate the function.

Read another practical tip on how to set the background tasks under Windows Phone 8.1 and thus save the battery.