Tag Heuer above the ad at soccer games: what's behind it? Easily explained

In many soccer games, the Tag Heuer lettering is located above the time display in the stadium. Behind it is a Swiss watch manufacturer. In this article we explain what this is all about.

Tag Heuer above the ad at soccer games: what's behind it?

Tag Heuer is a Swiss watch manufacturer. The company was founded in 1860 and, in addition to wristwatches, also manufactures other time measuring devices such as stopwatches and scoreboards.

• The company is the official timekeeper of the Premiere League, the US national team and Major League Soccer. Tag Heuer is also a partner of the Bundesliga.
• Especially in the Premiere League, the company produces the scoreboards in the stadium. Referee watches and the fourth official's scoreboard also often bear the company's emblem.
• Scoreboards also come from Tag Heuer in some stadiums in the Bundesliga. In international football, however, scoreboards from the Hublot company are used. It is an official partner of FIFA.

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