Advertising on Instagram: costs and all details

You can now also advertise on social media Instagram. In this practical tip you can find out which costs you will incur and all the relevant information.

Advertise on Instagram - you need to know that

• To place an ad on Instagram, you need an account with the Facebook Ad Manager.
• There you can log in with your existing Facebook account if you already have one.
• You then determine which campaign you want to use for your advertising.
• Then set the target audience for the ad. You can specify the age, place of residence and gender of the users.
• In the next step, select the entry "Instagram" under "Platform". Activate "All mobile devices" below so that they can also be displayed on the go.
• The highlight: In the next step, you can determine how much you want to spend on advertising. You can choose between a daily, monthly or annual budget.
• If you have successfully completed these steps, you can now design the advertisement. In addition to short videos of max. 30 seconds also portrait and landscape pictures with a maximum size of 1, 080 x 1, 080 pixels. The pictures may not contain more than 20% text. You can check this here.
• Text-only advertising should contain only 90 characters, but not more than 120 characters.