Advertising costs - that's how expensive advertising is

Advertising costs vary according to content and advertising medium. If you want to advertise for yourself or your company, the first question is which media form is really the right one. We show you how high the individual advertising costs are.

Advertising costs - various media

The advertising costs always depend on the size of the target group to be reached. In the following points we show you what advertising costs.

• TV advertising: Especially on TV, the advertising costs are very diverse, here it depends on the broadcaster. If you want to publish your commercial on a public broadcaster like RTL, you pay up to 4, 000 euros per second. Spaten transmitters, on the other hand, require significantly less advertising time with up to 150 euros per second.
• Radio: Again, the prices vary depending on the range of the station. While regional broadcasters broadcast your advertising for 17 to 20 euros per second, you pay up to 150 euros for the same time for major, well-known radio stations.
• Newspaper: National newspaper publishers can pay well for newspaper advertising. A small ad with around 20 square centimeters costs between 80, 000 and 90, 000 euros on a Saturday. If you would like to distribute your advertising through a regional newspaper, a similar article on Saturday costs around 500 to 600 euros, which is comparatively little.
• Magazines: The advertising costs are also very high here, large magazines charge between 50, 000 and 90, 000 euros per day for an advertising page. At best, inquire about an industry-specific magazine, here the costs are often significantly lower.
• Internet: Advertising on the Internet is the best way to reach your target group, here you pay not per ad, but per click. Depending on the provider, the prices vary between five and ten euros per click.

In our next practical tip, read why the time in advertisements is always 10:10 a.m.